Тысячи отказов: почему IT-ки сидят без работы, пока бизнес СТОНЕТ без людей (накипело за 20 лет) ИИ?

I've been working in Digital Marketing for 20 years, I see both sides of the story, and believe me, I have a lot to say. About pain and how to solve it (without sales). 0:00 — 700 responses in a day. And that's a failure. 1:50 — 20 years of hiring and a problem I couldn't articulate. 4:00 — 25 people working remotely back in 2014. How it ended. 7:30 — Greed, which seems absolutely right. 9:30 — She asked this 30 minutes into the interview. 10:10 — The candidate I didn't pay a penny to. And then hired. 11:30 — I don't test skills. I turn on the TV. 1:10 — "700 responses, I'll close this quickly." I didn't argue. 14:10 — How long should an interview really last? 15:10 — A question I ask everyone. And it's not about work. 18:00 — Where any selection funnel breaks down. 19:40 — A marketing paradox that's killing your hiring. 22:30 — A 15-page file I've been collecting for years. 24:20 — You're not choosing an employee. 25:40 — You're looking for people in the wrong place. Not there at all. 27:20 — A poster in the hallway and a single person. 29:20 — I called them back a month later. 9 out of 10. 30:30 — 700, then 300, then 200. Then silence. 32:10 — The moment when you need to respond. Everyone misses it. 33:50 — The mistake that wastes the most money. 34:40 — "Our 12 websites." And another 12 from the partner." 36:00 — An effect whose name I forgot right there on camera 39:00 — "Masha, please come in" 41:00 — Why I only hire newbies 42:20 — "He sets his own tasks." 0.1% of them 43:20 — What's written under the SEO specialist's keyboard 45:40 — Where does everyone copy their job postings from? 46:50 — It hasn't gotten any easier with neural networks. It's gotten worse 47:20 — The anatomy of a team that actually works 48:40 — Green and red squares 50:50 — "You have 3 minutes. Why should we hire you?" 51:40 — Two weeks of data collection for one conclusion about links 52:20 — Why you don't need a copywriter 54:40 — The ceiling you can't reach alone 58:00 — Three layers without which a team can't move 1:00:40 — What if there's no budget at all 1:02:20 — How many times does this allow you to outperform your competitors?