Is the Economy Slowing Your Practice Down? Marketing Playbook for Medical, Aesthetics, and Dental

Is the economy really slowing your practice down -- or has something bigger changed? In this webinar, Lori Werner, founder of Medical Marketing Whiz, breaks down why patient bookings feel softer for many functional medicine, medical aesthetics, hormone health, and longevity practices right now, and what to do about it. This isn't just the economy. The U.S. wellness economy hit $2.1 trillion in 2024 and continues growing at 7.9% annually. Patients haven't stopped spending on wellness and aesthetics -- they've changed how they search for and choose a provider. The biggest shift in 20 years is AI search, and if your practice isn't showing up when patients ask ChatGPT, Claude, or Google AI "who is the best hormone doctor near me" or "best med spa near me," you may not be getting found at all. In this training, you'll learn: -- Why AI search is the single biggest marketing shift in the last 20 years, and how to get your practice recommended by ChatGPT, Claude, Gemini, and Google AI Overviews -- The 5 Pillars of Owned Marketing: SEO, AI search (AEO), reviews, email marketing, and events/webinars -- the strategies that lower your marketing spend over time while increasing new patient leads -- Why relying only on Google Ads and Meta Ads means you're renting traffic, not owning it -- How to grow your email list using your EMR, lead magnets, referral partnerships, and Meta ads -- A 90-day action plan you can start implementing immediately -- Real strategies for hosting patient events and webinars that build referrals and community Medical Marketing Whiz has worked with over 500 medical practices over the last 10 years and is recognized as one of the top agencies helping practices get ranked inside AI search engines. We specialize in functional medicine, hormone health, longevity, and medical aesthetics marketing. GET YOUR FREE GIFT: Get a free copy of our Amazon best-seller, "Anti-Aging and Longevity Marketing" -- we'll cover shipping. Visit medicalmarketingwhiz.com to claim yours. GET YOUR FREE MARKETING ANALYSIS: We'll review your SEO, website, directory listings, and social media presence in a complimentary 34-page report. Book a call at medicalmarketingwhiz.com. Topics covered: economy and marketing, AI search for medical practices, AEO for healthcare, ChatGPT SEO, medical practice marketing strategy, hormone clinic marketing, med spa marketing, functional medicine marketing, longevity practice marketing, owned marketing vs paid ads, email marketing for medical practices, how to grow a patient email list, 90 day marketing plan for medical practice #MedicalMarketing #AISearch #MedSpaMarketing #FunctionalMedicine #HormoneHealth #LongevityMedicine #SEO #AEO #PracticeGrowth #MedicalMarketingWhiz