Why Old-School SEO Still Wins in the Age of AI Search | Fery Kaszoni on Beyond the Search Bar

Is SEO dead? Far from it. In this episode of Beyond the Search Bar, host Russ Macumber sits down with digital PR and SEO expert Fery Kaszoni (Search Intelligence) for a deep dive into how AI search is reshaping the industry — and why the fundamentals have never mattered more. What you'll learn in this episode: Why traditional SEO is MORE important in the era of AI search, not less The difference between "SEO" and "search optimization" — and why it matters How Fery's agency scaled from £100K to £5.5M in just 4 years Links vs. brand mentions: what actually moves the needle for AI visibility Why long-form, ultra-comprehensive content is outranking big brands Digital PR tactics that are working RIGHT NOW (and some that no longer do) How to use TikTok influencers to supercharge your PR campaigns The measurement problem with AI search — and how to handle client expectations Whether you're an SEO professional, agency owner, or brand marketer trying to navigate ChatGPT, Perplexity, Google AI Overviews, and GEO — this conversation is packed with real-world insight and actionable strategy. Guest: Fery Kaszoni — Founder of Search Intelligence, digital PR pioneer, and one of the most followed thought leaders in SEO link building. Connect with Fery on LinkedIn. Host: Russ Macumber — Beyond the Search Bar #SEO #AISearch #DigitalPR #SearchMarketing #GEO #LinkBuilding #ContentMarketing #ChatGPT #SearchOptimization #BeyondTheSearchBar