What is PLG and how does it work in B2B: The role and impact of PLG explained

Following the trends in B2C, we see a growth of the Product Led Growth model in the B2B space. In this video Jacco explains how PLG works, what is the role of PLG, and how PLG impacts other GTM models. The models used in this video are explained in other videos in the channel if you wish to go deeper. But not to worry... Jacco provides a recap of these models so you can enjoy these insights right away, Subscribe to learn more about Recurring Revenue trends: http://bit.ly/Sub2WBD - - - - Click here to learn about the frameworks used in Recurring Revenue Operations: https://www.thescienceofrevenue.com/ Learn more from WbD Founder Jacco van der Kooij on LinkedIn:   / jaccovanderkooij   If you want to reach out, we are a consulting firm that helps companies grow from $10M to $1B in ARR, across all customer-facing revenue roles (sales, marketing, customer success). For info reach out via: [email protected] - - - - How it works: The role and impact of PLG explained    • What is PLG and how does it work in B2B: T...      / winningbydesign