Deepfaked: What Happens When AI Hijacks a Physician's Identity

Welcome to the California Dermatology Advocacy Network's Derm Power Podcast! Our host is Dr. Ann Haas, President, California Dermatology Advocacy Network (CDAN). During the episode Dr. Haas speaks with Dr. Tina Chen, Board Certified Dermatologist and George Soares, Legislative Advocate for the California Medical Association. What would you do if your face went viral — and you had no idea? For Dr. Tina Chen, that nightmare became reality when an AI-generated deepfake video of her likeness racked up over a million views across Instagram, YouTube, and Facebook — all to sell a skincare product she had never heard of. She didn't consent. She couldn't stop it. And the company behind it? Essentially untraceable. In this episode of Derm Power, CDAN President Dr. Ann Haas sits down with Dr. Chen and George Soares to unpack how deepfake technology is being weaponized against physicians — and what California is doing about it. They discuss Senate Bill 1146, landmark legislation that would require AI disclosure on deepfake content, give physicians a legal pathway to fight back, and empower the state Attorney General to pursue bad actors. The threat is real, it's growing, and you don't need to be an influencer to become a target.