AULA DE REVOPS: O básico bem feito que você deveria estar fazendo

Do you think your sales team is underperforming? Actually, the problem is your Revenue Operations structure. If you work in sales, Go-To-Market (GTM), or operations, you've probably noticed that your data doesn't tell the real story of the company. The problem isn't the tool or the CRM data entry; it's the lack of a structured foundation. When the foundation of your acquisition operation is poorly defined, you put pressure on the team in the wrong places and waste money without even realizing it. In this video, I'll show you the 3 fundamental pillars to take your operation from the basics to a new level of analysis and predictability. ---- Follow me on social media: LinkedIn:   / fcoelhogtm   Instagram:   / coelhofarc   ----- Chapters: 00:00 Your problem isn't strategy, but fundamentals 01:55 Stages and Triggers of the Revenue Funnel 04:30 Classic errors in the funnel stages 09:00 Taxonomy: Define the names of things 16:55 SLAs: Define them and eliminate friction 19:18 SLAs between Marketing and Sales 22:50 SLAs between Sales and CS 25:45 SLAs between Revenue and Product Teams 29:45 Do the basics well and unlock your company's growth