Axis Max Life Insurance @25: Anchoring Bharosa in Every Decade

What does it take to build a brand that remains genuinely memorable, always consistent, and deeply trusted for 25 years? Axis Max Life’s past and present leadership answers this definitive question in an exclusive Times Network special, hosted by Ashish Pareek. Watch Axis Max Life’s current MD & CEO Sumit Madan and CMO Rahul Talwar, alongside former CEOs Rajesh Sud and Prashant Tripathy, and former CMOs Anisha Motwani and Aalok Bhan, as they map out the brand’s 25-year evolution and the enduring legacy of Bharosa they have built for millions of Indians. From its formative days and its then evolution to a Digital-first brand to navigating a massive brand refresh to Axis Max Life Insurance (former Max Life Insurance) and championing Customer Obsession with a 99.8% Claims Paid Ratio, discover how the Brand has made Life Insurance a Purposeful, Personal, and Powerful financial tool for every Indian. #AxisMaxLifeInsurance #25yearscontrol ‪@axismaxlifeinsurance‬ Control your money with economic times now. #etnow #businessnews #budget2026withetnow YouTube Channel -    / @etnow   Subscribe To ET Now For Latest Updates On Stocks Market News , Business News, Company News, IPO & More | https://bit.ly/SubscribeToETNow Subscribe Now To Our Network Channels :- ET Now Swadesh:    / etnowswadesh   Times Now: http://goo.gl/U9ibPb Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC Website - https://www.etnownews.com Download our App for Breaking News: https://tinyurl.com/4y6e3u2e Follow us on Google News for latest updates ET Now: https://news.google.com/publications/... Times Now Navbharat: https://bit.ly/3zDaKJo Times Now : https://bit.ly/3CyrrYg Zoom: https://bit.ly/3CEK0dv