Before You Build, Learn To Ask Better Questions | Tracxn for University

What if the biggest startup advantage isn't your idea, but how you communicate it? In this episode of School to Startup, Prof. Ruben van Werven from Bayes Business School, London, explains why conversations shape ventures long before products exist. From communicating a compelling vision to seeking meaningful feedback and validating ideas with customers, this conversation is filled with actionable lessons for every aspiring founder. Key insights: • Great ventures begin with meaningful conversations, not ideas. • Pitch the vision, not just product features. • Seek feedback that challenges and expands thinking. • Ask customers early before building the solution. • Entrepreneurial skills benefit every student's future. Watch now and rethink how great startups are built. #Entrepreneurship #Startups #Innovation #Founder #CustomerDiscovery #Leadership #Communication #SchoolToStartup #Tracxn