How McDonald's Jingle Was Stolen

Support our work: https://ko-fi.com/wearedraper What makes a cultural icon? How do you get your brand to the pinnacle of the zeitgeist? And —most of all— what happens when, after you've achieved all of that, a third party tries to steal it? It's been a long road to the truth, but we got there. Thanks to Franco Tortora and Mona Davis Music for the exclusive interview. And here's the never-before-heard versions of the jingle. https://drive.google.com/drive/folder... Other Links: Mona Davis Music: https://www.monadavis.com/ Research: https://www.washingtonpost.com/nation... https://pitchfork.com/thepitch/1227-t... https://www.spiegel.de/wirtschaft/unt... https://www.theculturecrypt.com/posts... https://spoonuniversity.com/lifestyle... https://www.marketingbrew.com/stories...    • McDonald's: The Mystery of "I'm Lovin It"      • Video   https://blogs.law.gwu.edu/mcir/case/o... https://www.abendzeitung-muenchen.de/... https://www.sueddeutsche.de/muenchen/... https://www.sueddeutsche.de/muenchen/...