PENGUSAHA TEMPE DI PEKANBARU SIASATI MAHALNYA HARGA KEDELAI DENGAN PERKECIL UKURAN TEMPE

ONE OF THE TEMPE PRODUCTION PLACES IN THE TANJUNG RHU AREA/ LIMAPULUH DISTRICT/ PEKANBARU CITY IS AFFECTED BY THE INCREASING PRICE OF SOYBEANS IN THE MARKET// CURRENTLY THE PRICE IS AROUND 630 THOUSAND RUPIAH PER SACK WEIGHING 50 KILOGRAMS// THIS CONDITION MAKES PRODUCTION COSTS MORE EXPENSIVE/ SO ADJUSTMENT STEPS ARE TAKEN// HOWEVER, INCREASING THE PRICE IS CONSIDERED NOT A GOOD THING/ BECAUSE IT CAN DECREASE PUBLIC PURCHASING POWER/ WHICH HAS AN IMPACT ON SALES// THE EFFORTS TAKEN TO OVERCOME THIS CONDITION ARE TO REDUCE THE SIZE OF TEMPE FROM BEFORE// ACCORDING TO TEMPE HOME MARKETING PAK HAJI/ NANDA IMANSYAH/ EVERY DAY THEY CAN PRODUCE 200 KILOGRAMS OF SOYA TO BE MADE INTO TEMPE// THERE ARE THREE TYPES OF SIZE/ NAMELY SMALL/ MEDIUM/ AND LARGE/ WITH PRICES OF 4,000/ 5,000/ AND 7,000 RUPIAH/ ACCORDING TO THE SIZE// SO THAT THEIR TEMPE CAN STILL BE PURCHASED BY THE PEOPLE/ AND PRODUCTION COSTS CAN BE MAINTAINED/ THE SIZE/ OR WEIGHT IS REDUCE THAN THE NORMAL SIZE//