Correspondence Analysis in SPSS

Correspondence Analysis (CA) is one of the most useful — and most underused — techniques for understanding relationships between categorical variables. In this video, I show you how to run and interpret Correspondence Analysis in SPSS, step by step. If you've ever had a cross-tabulation with too many rows and columns to make sense of, CA turns that table into a simple visual map — so you can actually see which categories are associated with each other.