Ray Ban Charges $191 For a $15 Frame It Gets Worse

You're watching:Ray-Ban Charges $191 For a $15 Frame. Oakley charges $174 for a $12 frame. And both brands are owned by the same company, which also owns the store where you bought them and the lab that made your prescription lenses. This is the Luxottica episode. ⏱ TIMESTAMPS 0:00 — The markup that started it all 0:30 — One company controls 80% of the eyewear market 1:31 — Ray-Ban: $191 retail. $15 to make. How? 3:20 — Oakley: built from a garage for $500. Sold for $2.1B. Prices went up. 4:24 — Prada glasses: made in the same factory 4:55 — —— 5:04 — Warby Parker: the company that broke the monopoly 5:49 — Goodr: $25. No markup theater. 6:11 — Privé Revaux: $29. Same lens. Different logo. 6:40 — The full picture: start to finish, one company 7:22 — What you should actually do 🔔 Subscribe for one new brand exposed every week. #RayBan #Oakley #Luxottica #SunglassesMarkup #EyewearIndustry