PR Without the Price Tag: How to Get in the Media

Want media coverage but don't know where to start? In this free webinar, award-winning PR specialist Sara McCracken shares exactly how business owners, entrepreneurs and charity leaders can get featured in the media — without hiring an expensive PR agency. With over 25 years of experience in PR and communications, Sara breaks down the barriers that stop most businesses from getting media visibility, and gives you a clear, practical framework to change that. What you'll learn in this webinar: The real difference between PR and marketing (and why it matters) The six most common reasons businesses don't get media coverage What journalists actually want from you How to identify stories in your business that are genuinely newsworthy How to pitch to the media with confidence Why a structured PR approach gets better results than random activity Sara introduces her PRESS framework — a five-stage approach to media visibility: Plan — Define your message, audience and goals Reach — Connect with the right journalists and media outlets Engage — Build genuine relationships with media and audiences Story — Develop compelling, media-worthy stories Shine — Appear in media and interviews with confidence Sara also shares real success stories from her clients and PRESS members, including a campaign that achieved over 60 million media reach, 510 news articles and 46 broadcast appearances. Whether you're a small business owner, consultant, charity leader or entrepreneur, this webinar will show you that getting media coverage is within your reach — and it doesn't require a big budget or a PR agency. About Sara McCracken Sara McCracken is a Chartered PR practitioner (FCIPR) and founder of Sara McCracken Consulting Ltd and The PR Club. She has spent more than 25 years helping businesses, charities and leaders raise their profile through strategic PR. She is the creator of the PRESS programme — an online PR training community for business owners who want to get visible, build credibility and get featured in the media. Ready to take the next step? If you want hands-on PR support, templates, weekly training and a personalised PR plan, find out more about the PRESS programme at https://theprclub.co.uk/presscheckout