Henry Jenkins on How Content Gains Meaning and Value in a Networked Culture

About the Speech: "Content is King" but what constitutes content has shifted considerably in the last decade. This far-reaching talk offered a snapshot of a culture-in-process, a media ecology which is still taking shape, where audiences play an ever more active role in interpreting, creating, circulating and remixing media content. In this context, Professor Jenkins looked at the role that publics play in shaping the content they consume and how it could transform existing models of viral media and web 2.0. About the Speaker: Professor Henry Jenkins is Provost's Professor of Communication, Journalism and Cinematic Arts at the University of Southern California. Prior to this, he was the Director of the MIT Comparative Media Studies Program. Professor Jenkins is a renowned author on the topic of media and popular culture and has co-authored the forthcoming publication "Spreadable Media: Creating Value and Meaning in a Networked Culture".