Boom Boom Boom Boom Esso Blue adverts from 1958, 1959 and 1971

Esso Blue was a brand of heating oil marketed by Esso in the United Kingdom. The product was introduced in the 1950s and was known for its blue color, which was achieved by adding a blue dye to the oil. It was marketed as a high-quality heating oil that could improve the efficiency of heating systems and reduce soot buildup. The product was also promoted through various advertising campaigns, including a popular television commercial featuring the jingle “Bom, Bom, Bom, Bom, Esso Blue!” Esso Blue was eventually banned in the UK in 1998 due to concerns about the environmental and health hazards associated with the blue dye used in the oil.