This Is Why Electrostatic Motor Ditches Magnets.. It's a Game Changer

For almost two hundred years, electric motors have followed the same basic design, relying on magnets, copper coils, and rare materials that drive up costs and energy waste. A Wisconsin startup is now challenging that system with a motor that works without magnets at all. By using static electricity instead of electromagnetic force, this new design cuts heat loss, reduces material needs, and removes dependence on rare earth supply chains. Inspired by a 275-year-old idea first explored by Benjamin Franklin, this electrostatic motor delivers high torque at low speeds while running cooler and more efficiently. In this video, we break down how it works, why it matters, and how it could reshape factories, automation, and industrial energy use worldwide.