If you're a creative who hates AI, shut up and watch this

From Guns N' Roses to AI commercials. Dean Clark photographed Axl Rose before the world knew the band, designed artwork for James Cameron's Titanic, and ran a six-figure creative studio for 30 years. Then AI erased it overnight. What he did next is the whole playbook for any creative watching AI come for their craft. "You can't beat AI. But you can beat the guy over there using AI." In this episode: • Why "taste is the new skill" and the shift from creator economy to curator economy • How his team replaced a $1M Reebok x Angel Reese subway shoot with an AI proof in 90 min (the shoe sold out in 2 hours) • The test for using AI without embarrassing your brand: "show it to your teenager" • Adapt or die: how to climb above the AI layer instead of being replaced by it ▶ Read the companion piece (AI Adopters Club): https://aiadopters.club/p/beat-the-gu... CHAPTERS 0:00 "You can't beat AI" (the hook) 0:58 Meet Dean Clark 1:51 From Guns N' Roses to Titanic: the backstory 5:45 "You can't beat AI, you can beat the guy using it" 7:12 Taste is the new skill (the curator economy) 11:59 Using AI without embarrassing your brand 12:29 The Angel Reese x Reebok AI commercial 15:49 "Show it to your teenager" + the disclosure question 19:14 Advice for creatives: adapt or die 21:59 The engineer of the AI train, or on the tracks 26:59 People still buy from people / get above the AI layer 27:59 Inside Ritual Ads 31:19 Where to find Dean GUEST — Dean Clark: foundcmo.com · ritualads.com AI ADOPTERS CLUB: https://aiadopters.club · New episodes on adopting AI without the hype. Subscribe and adapt & create. #AIAdoption #GenerativeAI #AIAdvertising #CreativeAI #AIforBusiness #AdaptAndCreate