The History of Coors Light’s Forgotten Mascot- The Beer Wolf

Join me for a deep dive into one of my favorite forgotten mascots - the Coors Light Beer Wolf. Created in 1983 for the Halloween season, he transformed into a year-round staple for Coors Light through the 80s. In this video we will check out the history of the Beer Wolf, where he went and what merchandise they produced for him. If you enjoy this video, please consider subscribing to my channel!