The business of beautiful spaces: how Somerled Designs balances style and strategy

In this episode, Marc sits down with Bri West and Jordan McDonough, the founders of Somerled Designs. Bri owns 36 short-term rentals and brings an investor's eye to every project. Jordan brings the design expertise. Together, they've built a firm where every design decision ties back to performance. They break down why amenities and listing photos should drive your budget strategy, and how thinking like a business owner from day one changes everything. From designing for bachelorette groups in Nashville to multi-generational families on the Florida coast, this episode is full of strategic, do-it-differently insights for hosts who want to stop furnishing by room and start designing for revenue. Check out Somerled Designs: https://www.somerleddesigns.com/ Sign up for a free consultation: https://form.jotform.com/252193985491... Check out Somerled's new design course: https://somerled-xpdxcb.myklpages.com... Not a Minoan member? Sign up today and receive $25 Minoan credit in your account:https://minoan.com/minoan-podcast