HCL Unica+ 26.1 Tech Preview | Unified with an AI-First MaxAI Release

Discover how HCL Unica+ 26.1 is redefining enterprise marketing with an AI-first approach that unifies classic HCL Unica capabilities and HCL Unica+ innovations into a single, modern platform. In this session, we explore how customer feedback helped shape the merger of HCL Unica and HCL Unica+, delivering a simplified user experience, faster upgrades, enhanced automation, and stronger governance for today’s AI-driven marketing landscape. Learn how HCL Unica+ 26.1 empowers marketers with nine specialist AI agents powered by MaxAI, designed to automate repetitive tasks, improve efficiency, and accelerate campaign execution through natural language interactions. Key highlights include: • AI-powered campaign and journey creation using natural language prompts • Insights and analytics without requiring SQL expertise • Advanced optimization for large-scale contact and campaign management • Creative, offer, and subject line assistance powered by AI • Built-in privacy and compliance guardrails to support evolving regulations and PII protection • Flexible deployment options across on-premise, private cloud, and public cloud environments • Freedom to choose preferred LLMs while maintaining enterprise governance and control • Faster and simplified upgrades for existing Unica customers HCL Unica+ 26.1 is designed to help enterprises accelerate growth with AI marketing automation, intelligent customer engagement, and data-driven decision making. As a next-generation AI marketing platform and data driven marketing platform, it enables organizations to modernize customer experiences while maintaining governance, compliance, and operational flexibility. Watch now to see how HCLSoftware is shaping the future of the Marketing Automation Platform category with AI-powered innovation. https://www.hcl-software.com/unica #HCLSoftware #HCLUnica #AIMarketingAutomation #AIMarketingPlatform #MarketingAutomationPlatform #DataDrivenMarketingPlatform #MarketingAutomation #AIInMarketing #DigitalMarketing #CustomerJourneys #EnterpriseMarketing #MarTech #MaxAI