"이번에는 진짜 접는다." 오만했던 엔씨는 왜 무너졌나… 리니지 제국의 처참한 추락

"This time, we are really shutting down." The moment this lie, repeated for 20 years, became reality, the landscape of power in the Korean gaming industry shifted. The stock price, which had exceeded 1 million won, plummeted to the 170,000 won range, and the company was forced to face a report card showing a deficit exceeding 100 billion won for the first time since its founding. Why on earth could NCSoft fail to escape the trap of success known as "Lineage," which was once absolute? And what is the bitter truth hidden behind the spectacular revival achieved recently with Aion 2 and Lineage Classic? We sharply dissect the ruthless history of a company that borrowed future value for short-term gains, from the perspectives of behavioral economics and business. [Timeline] 00:00 "This time, we're really quitting": Server Kings flooding the market 01:12 The reason Lineage was a 'world that never dies,' not because it was fun 02:30 "As long as the wallets don't close": The turning point where NCSoft became a monster 03:45 January 27, 2021: The Emblem Incident that shattered the trust of big investors 05:10 The tragedy of three explosions and rollbacks created by a single update 06:40 "How much is this Lineage worth this time?": Song Jae-kyung's resignation and the vanished innovation 08:15 Management that cut off the game's future lifespan while trying to meet three months' performance targets 09:40 The secret of the 'building sale' hidden behind Aion 2's success and turnaround to profitability in 2025 11:15 NCSoft surviving only by the name of the past: How to avoid true collapse? #NCSoft #Lineage #Aion2 #LineageClassic #NCSoftStockPrice #CrownSymbolControversy #GameBusiness #CorporateAnalysis #BehavioralEconomics #TheCrueltyOfGames