A Conversation on Marketing with Karla Flores | Neww Symphony

0:00 welcome & the symphony telegram 0:36 introducing karla flores 1:46 marketing through a creative lens 4:07 the one person you're always marketing to 6:02 how karla got her start 7:21 social is expression, not a bulletin board 10:02 no formula — start by listening 16:30 building worlds around songs 19:10 curiosity as the engine of evolution 23:18 serving the mission: artists vs. churches 30:07 abby — leaning into UGC 34:04 abby x aiden king — tell what's in the room 36:23 jen johnson's "happy" — what karla's working on now 40:50 north star: olivia rodrigo and world-building at scale 42:31 Q&A 42:43 be soft but severe 43:57 collaborating when you're not the CD 47:09 selling social strategy to church leadership 50:05 no creative direction? keep moving anyway 52:24 paid ads vs. organic — when does money make sense? 56:15 wrap