93 – Sonny in the Hot Seat

In this episode, Peter and Sonny discuss the biggest challenges and opportunities facing modern trade associations, using ABC Florida East Coast as a real-world case study. Topics include membership retention, member engagement, revenue diversification, artificial intelligence, organizational leadership, workforce development, event strategy, and long-term sustainability. Peter puts Sonny in the hot seat to examine how associations can remain relevant, deliver measurable value, embrace technology, and strengthen industry relationships in an increasingly competitive environment. The conversation offers practical insights for business leaders, contractors, nonprofit executives, and anyone interested in organizational growth, strategic planning, and building stronger industry communities. In this episode: ► Membership retention and engagement strategies ► Revenue diversification and organizational sustainability ► Practical uses of AI and data analysis ► Leadership and value alignment ► Event management and community building ► Long-term growth strategies for trade associations “The Obvious Podcast” is a production of the ABC Florida East Coast Chapter. Unless otherwise stated, all content reflects the opinions of the guests and hosts. If you like “The Obvious Podcast,” you can click here to listen to the audio version and subscribe on all the major podcast platforms, such as Apple Podcasts, Amazon Music, or Spotify. We encourage you to leave us a review so other listeners can find us. You may also follow “The Obvious Podcast” on Instagram, Truth Social, X/Twitter, and now on TikTok. ► Instagram:   / theobvious_podcast   ►X: https://x.com/TheObv_podcast/ ►Truth Social: https://truthsocial.com/TheObvious_Po... ► TikTok:   / the.obvious.podca   ►Email: [email protected]