How Dollar Stores Make Money

A carton of Goldfish crackers at Dollar Tree works out to more per ounce than the same box at Target, and the CEO of the biggest chain has admitted it out loud. There are now more dollar stores in America than Walmart, Target, McDonald's and Starbucks combined, over 37,000 of them, making billions a year selling to the people with the least money to spend. This is how dollar stores make money. If you enjoyed this, subscribe. New stories every couple of days. And if you know someone who needs to hear this one, send it to them. 0:00 Intro 0:58 The Goldfish that cost more than Target's 2:01 It wasn't an accident, it was engineered 3:48 Why "unit price" is a luxury metric 4:58 Go where nobody else will (the Dollar General origin story) 7:56 What's actually making the money (it's not the snacks) 8:51 Dollar Tree breaks the dollar 10:18 The billion-dollar shrink problem 11:35 The Family Dollar disaster ($8.5B bought, $1B sold) 13:01 The towns fighting back 14:00 The customers nobody saw coming 15:18 So that's how dollar stores make money #DollarStores #DollarGeneral #DollarTree #FamilyDollar #HowXMakesMoney #MoneyExplained #RetailSecrets #Retail #Retailing #Business #Economics #PersonalFinance #Money #Shopping #Budgeting #Frugal #Inflation #ConsumerEconomics #SmallTownAmerica #BusinessModel #Money #Business #HowToMakeMoney #Finance #Economy #MakeMoney #Wealth #Brands #Entrepreneur #MoneyTips #Investing #Economics #HowItWorks #Explained #Educational