LAVAZZA dà lezioni di MARKETING da anni

#adv | Lavazza is one of those brands that are part of the Italian collective imagination. It's in homes, in bars, in memories, in daily habits. But precisely when a brand is so well-known, the challenge becomes more complex, because it's not enough to be recognizable, you have to remain relevant. ⏲️ Timeline 00:00 Intro 05:00 Is it better to stay consistent or keep up with the times? 10:00 How do you explain Lavazza to a child? 13:30 The historic Caballero and Carmencita commercial 25:00 From Caballero to Luigi 33:00 How did the little robot in the commercial come about? 41:00 Is stereotypes always wrong? 57:00 Sinner as a spokesperson 59:00 Behind the scenes of the commercial 01:05:00 Let's take stock In this episode, we'll try to understand with Carlo Colpo, Chief Marketing Officer of Lavazza Group, how Lavazza works on its positioning today: between heritage and contemporaneity, Italianness and international markets, social media, spokespeople and new generations. ☕️ Did you enjoy the episode? Here's our website, so you can learn more about us. https://www.marketing-espresso.com/