Inovasi: Adopsi, Resistensi, dan Difusi
Pemaparan materi BAB 15 dari buku Consumer Behavior - Wayne D. Hoyer, Deborah J. Maclnnis, Rik Pieters sebagai kewajiban UAS kelas Perilaku Konsumen. Pemateri adalah mahasiswa studi S1 Manajemen FEB USK; Teuku Arif Kamilussyifak (Pertama), Ziyat Dayyan, M. Rizki Aulia, Dhimas Bayu Setiadi, dan Sayed Aulia Muchsin. Terimakasih kepada dosen pemangku ibu Sophia Imari, S.E., M.M.

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