carter gregory: fourth strike, plot twist and making it in music - ep.15

Carter’s back for part two! We talk about discovering artists back in the day vs. now, the future of streaming, and why the real power behind what becomes viral is in your hands. Carter also opens up about the politics of music, imposter syndrome, seeing artists finally get their flowers, and what it actually takes to build talent instead of just finding it. Plus the creation of his own label Plot Twist Records and the launch of “Fourth Strike.” It's a conversation about trusting your taste, betting on yourself, and what it looks like when you’re brave to go after the life you want. 0:00 Carter Pt. 2 Begins 0:58 Finding Talent vs. Building Artists 4:20 Learning to Trust Your Taste in Music 6:37 Dealing with Imposter Syndrome 8:54 The Sacrifices Behind Success 11:27 Actually Living the Dream 16:10 The Future of Music Discovery 18:20 Why the Audience Has the Power 19:49 The Story Behind “Fourth Strike” 25:26 Building Plot Twist Records 26:40 Behind Set List Interviews Baddie 2 Baddie Phoneline: Need advice only a baddie can give? Have some tea to spill or a story to share? Send us a voice note to be featured on the show: https://sayhi.chat/baddie2baddiebette... Follow Better Half: https://www.instagram.com/betterhalfp...   / betterhalfpodcast   https://www.facebook.com/profile.php?...    / @betterhalfpodcast   Follow Stas: https://www.instagram.com/staskaranik... https://www.tiktok.com/@stassiebaby?l...    / @staskaranikolaou   Follow Vic: https://www.instagram.com/victoriavil... https://www.tiktok.com/@victoriavilla...    / @victoriavillarroel   By submitting a voice message, materials, or story, you understand and agree that your submission may be featured on this podcast. You grant Better Half with Stas & Vic a non-exclusive, perpetual, irrevocable, royalty-free, worldwide license in any and all media to use, edit, publish, and distribute your audio submission and any related name/information in our podcast episodes, videos, and promotional materials across all platforms. You represent and warrant that the content you submit is solely owned and controlled by you, that you have the right to grant this permission, and the permission of no other person is necessary for our use. You acknowledge your voice message, story, and materials shall not defame, disparage, invade the privacy of, portray in a false light, or violate the rights of any person. You will indemnify and hold harmless Better Half and its parent corporation, partners, producers, and talent (including Stas & Vic) from any claims or damages that arise from our use of your submission.