The Alley: 7 ปีแห่งบทเรียน ในสมรภูมิเครื่องดื่ม! | Success Recipe EP20

This episode of Success Recipe features a conversation with Khun Ton, owner of The Alley, about the brand's 7-year journey. The bubble tea brand once reached its peak due to a craze, but later learned how fragile growth is without a strong foundation. Today, they're rebuilding the brand for sustainable long-term growth. Timestamp: 00:00 Intro 00:35 The beginnings of The Alley 02:08 How the bubble tea market has changed in Khun Ton's view 03:09 The early success of The Alley 07:04 Unsustainable success 10:10 Factors that prevented The Alley from maintaining its success 13:59 Factors that allowed The Alley to last 7 years 17:21 Where will The Alley go next? 23:20 The Alley's recruitment principles 26:15 How they want people to remember The Alley today __________________________________________________ CRM designed specifically for restaurants Interested in the system? Free consultation! Facebook: www.facebook.com/hatohub Website: https://www.hatohub.com/th/ Youtube: @hatohub LINE OA: @hatohub Tel: 02 114 3234 Email: [email protected]