RuralCampoCast 167 / A comunicação muda o Agro? Entre Ciência, Marketing e Percepção Pública.

RuralCampoCast 167 / Does Communication Change Agriculture? Between Science, Marketing, and Public Perception. In this episode of RuralCampoCast, we welcome Cassiano Ribeiro, journalist and executive director of Globo Rural, for a conversation about a topic that goes far beyond crops: communication. In a scenario where information competes with opinion, marketing, and social media, how is the image of agriculture constructed? Who tells the stories of the countryside? What has changed in the way producers, companies, researchers, and the media themselves communicate with society? Throughout the conversation, we discuss the role of specialized journalism, the challenges of agribusiness coverage, the rise of content creators, the influence of narratives on public perception, and the paths to more transparent, technical communication connected to the reality of the countryside. A necessary reflection on how science, information, and communication can influence the future of Brazilian agriculture. 🎙️ RuralCampoCast — connecting science, the countryside, and innovation. Leave your comment: Do you believe that organic farming can meet the demands of modern agriculture? 🌱🚜 🎙 Presentation: Maneco Zago and Wlad Crancianinov We are on INSTAGRAM: @manecozago Want to send us a proposal, question, or anything else? [email protected] Looking for a Professional Studio: @MD DIGITAL MUSIC