『ONE PIECE』『けいおん！』…USJを再生させた最強マーケター・森岡毅が語る、ヒットを生む作品の「本質」【森岡毅×入山章栄 70分対談（中編）】

▼Scheduled Release Dates Part 1 (Released June 13, 2025, 6:00 PM)    • 最強マーケター・森岡毅の「消費者理解」への執念、人はなぜテーマパークに行くのか？【森...   Part 2 (Released June 14, 2025, 6:00 PM)    • 『ONE PIECE』『けいおん！』…USJを再生させた最強マーケター・森岡毅が語る...   Part 3 (Released June 15, 2025, 6:00 PM)    • 「ジャングリア沖縄」オープン！最強マーケター・森岡毅が挫折を乗り越えて到達した境地【...   ▼Video Summary Takeshi Morioka (CEO of Katana Co., Ltd.), a leading Japanese marketer and author of the hit new book "Strategic Theory of Probabilistic Thinking: How to Increase Sales," and Akie Iriyama (Professor at Waseda Business School), a business scholar and author of "Global Standard Management Theory," will be released in three parts: Part 1, Part 2, and Part 3. The middle part begins with a story about being "possessed" by an anime fan in order to plan an anime event, followed by a heated discussion about the one instinct that can overcome complexes and jealousy, and whether genes determine which desires are strongest. ▼Cast Profile Tsuyoshi Morioka CEO, Katana Co., Ltd. Graduated from Kobe University's School of Business. Joined P&G in 1996. He held key positions, including brand manager for Vidal Sassoon Japan, brand manager for Pantene North America at P&G's global headquarters, and vice president of Wella Japan. In 2010, he joined USJ. He developed the "Morioka Method," a unique strategic theory using advanced mathematics. He introduced it to Universal Studios Japan (USJ), which was struggling, and turned it around in just a few years. After completing that mission, he founded Katana Co., Ltd. in 2017. With the mission of "revitalizing Japan through marketing and entertainment," he has achieved outstanding results in a wide range of industries and sectors, including mature markets such as the restaurant industry, noodle and pasta manufacturing, finance, and tourism. In 2022, Immersive Fort Tokyo opened. He is also working on the July 2025 opening of the new theme park, Junglia Okinawa. Akie Iriyama Professor, Graduate School of Business and Finance, Waseda University Business School Graduated from Keio University and completed his Master's in Economics at the same university. After working as a consultant at Mitsubishi Research Institute, he earned his Ph.D. from the University of Pittsburgh Graduate School of Business in 2008. In the same year, he became an assistant professor at the University at Buffalo Business School, State University of New York. In 2013, he became an associate professor at Waseda University Graduate School and Waseda Business School. He became a professor in 2019. His specialty is business administration. He has published numerous papers in major international management journals and is an active media outlet. ▼Related Sites "Strategic Theory of Probabilistic Thinking: How to Increase Sales" (by Takeshi Morioka, Diamond Inc.) https://www.amazon.co.jp/o/ASIN/44781... "Global Standard Management Theory" (by Akihide Iriyama, Diamond Inc.) https://www.amazon.co.jp/o/ASIN/44781... Junglia Okinawa https://junglia.jp/ #Takeshi Morioka #Akihide Iriyama #Strategic Theory of Probabilistic Thinking #Junglia Okinawa #JUNGLIA