AMA DocSIG Webinar | Publishing and Positioning Research in BMBW With Dr. Chandy and Dr. Umashankar

Marketing plays a central role in shaping markets, institutions, and everyday life—yet much of its societal impact remains understudied. The Better Marketing for a Better World initiative highlights this gap, and this webinar brings together leaders of the BMBW conversation to reflect on how doctoral students and early-career scholars can engage consequential societal problems while advancing core marketing theory, rigor, and long-term scholarly impact. Hosted by AMA DocSIG, supporting PhD students in their research journeys. For questions, reach out to Ishita Nagpal (25-26 Chair) and Xiaoying Feng (Vice Chair of Special Projects & Partnerships).