Hilton Logo Redesign w/Hadeel Sayed Ahmad

Hate the Hilton Hotels logo? You're not alone. Design Twitter has spoken. Hadeel has an answer. In what she describes as an extremely difficult challenge—a high wire balancing act of heritage, brand equity and simplicity, she managed to smash this challenge! Watch her extremely thorough research and analysis process as she redesigns the Hilton Hotels logo. Check out our Logo Design course here: https://bit.ly/LogoDesign_01 Disclaimer: This is an educational project and it is not affiliated with Hilton Hotels, any of its affiliates, subsidiaries, or entities. Hadeel Sayed Ahmad https://hadeelahmad.com 🔥@hadeelsahmad on IG Behance: https://www.behance.net/hadeelsahmad 3:00 the questions you need to ask for rebranding 10:20 should the change be revolutionary or evolutionary 11:30 change to retain brand equity 16:00 - brand guidelines 17:00 decisions roadmap 21:00 - the actual redesign process 25:00 the final design 30:00 - logo explorations 42:40 - rule-of-thumb 49:20 the power of design think. The original and revised #HiltonLogo #Hilton === 👉Subscribe: https://goo.gl/vB9zoP 👉See our main channel: https://goo.gl/F2AEbk #TheFutur Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd If you're a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: http://byol.me/thefutur — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our recommended products and Booklist: https://kit.co/TheFuturIsHere Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: http://share.epidemicsound.com/thefutur Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/t... Spotify: 🎙 https://open.spotify.com/show/5K96ryZ... — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — Host– Chris Do Content Director– Matthew Encina Cinematographers– Ricky Lucas, Jona Garcia Editors– Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Social Team– Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre, Champion Gothic Futur theme song— Adam Sanborne