How Times Square transforms into massive art display every midnight

Every New Year’s Eve, New York’s Times Square is packed with hundreds of thousands of people from around the world. But there is a little-known magic moment that happens there every other day of the year. Just before the clock strikes 12 a.m., synchronized digital art dances across the massive screens in what’s called the Midnight Moment. NBC’s Emilie Ikeda reports in this week’s Sunday Spotlight. » Subscribe to TODAY:    / @today   About: TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: https://www.today.com/ Find TODAY on Facebook:   / today   Follow TODAY on Twitter:   / todayshow   Follow TODAY on Instagram:   / todayshow   » Stream TODAY All Day: https://www.today.com/allday About: TODAY All Day is a 24/7 streaming channel bringing you the top stories in news and pop culture, celebrity interviews, cooking, and more. All in one place. #timessquare #newyears #balldrop