95% of AI Projects Fail. Here's Why. - Josh Long | The Marco Show

Josh Long has been on the Spring team since 2010, has given hundreds of talks a year, and has written a blog post every Tuesday since January 2011 without missing one. In this episode, he and Marco cover Spring's origin story, why live coding beats slides, what vibe coding actually costs developers, and why the JVM is better positioned for the AI era than most people assume, but only if the community acts on it. 🎁 Giveaway What's Josh Long's first favorite place on the web, and what's his second favorite place on the web? Drop your answer in the comments below! The closest correct answer wins JetBrains merch or a free 1-year JetBrains product license. ⏱ Timestamps 00:00 Teaser 00:37 Introduction 01:02 Josh Long's journey before joining the Spring team 03:06 Becoming Spring's first Developer Advocate 05:47 What did a Spring Developer Advocate do in 2010? 08:41 Spring Boot: Did anyone expect it to become so big? 12:32 Life as a Developer Advocate: blogs, travel, and conferences 15:32 Writing a weekly blog for 15+ years without missing one 19:14 Stage fright and speaking at hundreds of conferences 20:07 Live coding, preparing talks, and presentation failures 26:33 How DevRel changed after COVID 29:08 Why live coding beats slides 31:46 Advice for aspiring Developer Advocates 33:12 AI coding agents, vibe coding, and why more code isn't the answer 39:27 How AI changed search and daily work 40:17 The future of Java, Spring, and AI 46:48 Giveaway question 47:32 Rapid-fire questions 49:36 Outro Follow Josh Long: Website: https://joshlong.com/ A bootiful podcast: https://bootifulpodcast.fm/ LinkedIn:   / joshlong   Twitter: https://twitter.com/starbuxman?lang=en Bluesky: https://bsky.app/profile/starbuxman.j... Follow The Marco Show: Instagram:   / themarco.show   Join us: Website: https://jb.gg/website Blog: https://jb.gg/blog X:   / intellijidea   Bluesky: https://bsky.app/profile/intellijidea... LinkedIn:   / intellijidea   Facebook:   / intellijidea   Download IntelliJ IDEA: https://jb.gg/download-intellij-idea