Women, Leadership & Fertility: The Startup Transforming Family Planning

In this episode of Risk-Takers & Trailblazers, we are joined by FLORA Fertility co-founders Dr. Christy Lane and Laura McDonald to discuss how they're transforming fertility coverage and creating a new category in insurance. Fertility challenges affect millions of individuals and families, yet access to affordable coverage remains limited. Kristi and Laura share their personal journeys, the inspiration behind FLORA, and why they believe fertility protection should be proactive—not reactive. In this episode we cover: • Why fertility has become one of the largest future financial expenses for young adults • The gaps that currently exist in fertility coverage across North America • How FLORA's innovative insurance model helps individuals plan ahead • The role employers can play in supporting fertility benefits • Why community, education, and awareness are critical to women's health • What it's like building a female-led startup in the insurance industry • How FLORA successfully raised a $5M USD funding round as a women-founded company Whether you're planning for the future, navigating fertility challenges, interested in women's health innovation, or building a business of your own, this episode offers valuable insights on leadership, resilience, and creating meaningful change. Connect with FLORA and learn more about their mission to make fertility protection accessible for everyone. www.heyflora.com Follow Flora on LinkedIn:   / heyflora   Follow us on LinkedIn: / risk-takers-and-trailblazers-podcast Follow us on Instagram: / risktakers_trailblazers Follow Jen Pugsley: / jennifer-pugsley-turcsanyi-4ba73234 Follow Helen Riquinha: / helen-riquinha-26b00438 Follow Diane Jones: / dianejonestrufla Follow Tanya Coburn: / tanyacoburn #FertilityInsurance #WomenInLeadership #FLORA #WomensHealth #InsuranceInnovation #StartupFounders #FemaleFounders #RiskTakersAndTrailblazers #FertilityAwareness #InsurTech