290 - Direto da NRA: da mudança de hábitos à tecnologia, o que o cliente busca em restaurantes

Is your business ready to be found by artificial intelligence? In addition to exploring the NRA Show program in Chicago, the Sebrae RS team visited Google's headquarters to understand the impact of Agentic Commerce and conversational search on the food market. In this episode of Plano de Voo, recorded during the world's largest food and beverage trade show, Gabriela Rieger, marketing analyst at Sebrae RS, and Gustavo Rech, regional manager for Serra Gaúcha at Sebrae RS, discuss how changing consumer behavior impacts menus and how technology even influences meal planning. #NRAShow #food #F&B #foodservice