Supply Chain Therapy with Flexport and RTIC
How does a company pivot from moving boxes to dominating the market for premium, durable coolers? In this episode of Supply Chain Therapy, Flexport’s President, Sanne Manders, sits down with RTIC’s Chief Operating Officer, Chris Chelko, to discuss the brand’s incredible evolution. Chris walks us through RTIC's transformative journey, highlighting their strategic growth into retail partnerships and their core focus on product innovation and customization. The discussion delves into the evolution of RTIC's partnership with Flexport and underscores the critical importance of supply chain visibility and data-driven decision-making in managing rapid scale. We also get an exclusive look at what's next for RTIC, including their plans to continue pushing product boundaries and expanding their retail footprint.
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