7 Unfinished Homes Reveal the Truth About St. George's Housing Market

Seven unfinished houses sitting side-by-side reveal the real story behind Washington County's housing market—and where the smartest deals are hiding right now. We break down the "builder wars" reshaping St. George real estate: a tough 1–1.5M middle band where specs sit unsold, surprising strength in luxury homes above 1.5M, and aggressive entry-level competition where national builders are buying rates down to 3.9% and winning with monthly-payment math that adds $100K–$140K in buying power vs. traditional 6% financing. 🏠 WHAT WE COVER: ✅ Why market averages hide the truth—months of supply by price band ✅ The builder trap from 2021–2022: high land costs, overbuilt inventory, opportunity today ✅ Sub-$500K incentives that let new builds crush resale competition ✅ The 1–1.5M "deal zone" and how to negotiate hard ✅ Upper luxury resilience and how to verify seller motivation ✅ Why equity built since 2020 prevents crash fears ✅ Migration trends keeping Southern Utah demand strong ✅ Seller strategy: pricing, credits, buydowns, and staging that works ✅ Builder tactics: align finishes to bracket, design for livability, watch carry costs ✅ Buyer playbook: compare monthly payments, not just list prices WHO SHOULD WATCH: Entry-level buyers hunting sub-$500K deals | Entry-luxury buyers eyeing the 1–1.5M zone | Builders navigating inventory and incentives | Sellers pricing in today's reality | Anyone serious about Washington County real estate Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443 E. [email protected] Web: www.GoStGeorge.com Insta:   / larkingroup   FB:   / stgeorgeexperts   🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈 What? Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻 Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate 🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍 SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Setting The Table: Who This Helps [00:05:10] The Seven Unfinished Homes Story [00:10:10] Inventory Math: Months Of Supply [00:16:00] Buyer And Seller Mindsets [00:20:00] Guidance For Builders And Final CTAs