Building a Fragrance Brand Isn’t What You Think....ft Free Yourself (EP 5)

The ISmellGood Podcast welcomes its first ever special guest, Jeff from Free Yourself! After introducing himself and sharing his journey in the fragrance industry, Jeff officially becomes part of ISmellGood Podcast history by taking part in a brand new guest tradition before the boys discuss their favourite fragrances from the house of Free Yourself. The conversation then turns to fragrance exhibitions as the crew ask Jeff how events such as The Niche Show and Esxence impact a growing fragrance brand. From the value of attending these events to which exhibition he prefers, Jeff gives a unique perspective from the brand owner’s side of the industry. It’s then time for Show and Tell, but with a twist. This time, Jeff is the judge. Each host brings a fragrance to the table and attempts to impress him, with only one person being crowned the winner. The boys then take a deeper look into the story behind Free Yourself. Jeff shares how both he and Todd founded the brand, the meaning behind its name, what makes it different from other fragrance houses, and the advice he would give to anyone looking to start their own perfume business. To finish the episode, the crew debut a brand new game called 50/50, where everyone must choose between difficult Would You Rather scenarios before explaining their reasoning. Will the group agree or be completely divided? From fragrance business insights and industry talk to laughs, debates and difficult choices, this is an episode you won’t want to miss. And of course, the boys finish by reminding everyone that smelling good is Sunnah! Follow us here: YouTube |    / @ismellgoodpodcast   Instagram |   / ismellgoodpodcast   TikTok |   / ismellgoodpodcast   Follow the hosts: Show Instagram |   / show.scents   TikTok |   / showscents   Izzy Instagram |   / oudoracle   TikTok |   / oudoracle   Zain Instagram |   / zainz.world   TikTok |   / zainz.world   Special Guest: Jeff / Free Yourself Instagram | https://www.instagram.com/freeyoursel...