What makes things cool? | Caleb Warren | TEDxUofA

We all recognize cool people and products when we see them, but what is it that makes something cool? Caleb Warren uses an experimental approach to uncover how people, products, brands, art, and behaviors come to be seen as cool. Caleb Warren is an assistant professor in the Marketing Department at the University of Arizona. He studies what makes things funny and what makes things cool. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx