There’s No Reason to Buy a Seiko in 2026… Here’s Why

Seiko just released new King Seiko and Prospex Marinemaster models… and honestly? They highlight a bigger issue. At $3,000–$4,000, Seiko is now competing with brands like Tudor- and that changes the conversation completely. So what’s the reason to choose Seiko at that level? In this episode, I break down the pricing, the limited edition strategy, the 8L movement, and why the value proposition feels off in 2026. And if you’re spending this kind of money… should you just buy a Tudor... or even a Grand Seiko Snowflake instead? Let me know what you think. https://thetimetellershop.com/