Fred Voccola: Betting on Miami | w/ Fred Menachem & Eugenio Robaina Reiter

Fred Voccola is not easily reduced to a title. He doesn't decorate his thoughts. He speaks in outcomes. He is the Co-Founder and Vice Chairman of Kaseya, the Chairman and CEO of Simpro Group, an operator, a builder, and one of the clearest voices in Miami’s rise as a serious technology city. But this conversation is not just about software and AI. It is about instinct. Work ethic. Immigrant roots. The difference between pedigree and performance. And why Miami keeps attracting people who are willing to bet on themselves before the world gives them permission. Fred’s story starts far from the polished language of boardrooms. It starts with family. A mother defined by empathy. A father who believed technology should solve real problems. A working-class foundation that shaped the way he sees people, companies, risk, and success. Then Miami happened. He came here in 1992, felt the city’s rhythm, left the University of Miami, and never lost the feeling. Because Miami made sense to him. A city powered by immigrants, risk-takers, operators, and people who don’t wait to be chosen. From there, Fred built company after company — scale, exit, repeat — including Kaseya, one of the companies that helped put Miami on the global technology map. Now, through Simpro, he’s turning toward the trades: the operators, technicians, and working-class businesses that keep cities running but are too often left out of the technology conversation. In this episode, Fred Voccola joins Fred Menachem and Eugenio Robaina Reiter for a conversation about Miami, ambition, business, AI, the American Dream, and why the future belongs to people who build without waiting to be chosen. This is not a tech story. It is a Miami story. And the Fred Voccola you haven't truly seen. Miami Unveiled Created & hosted by Fred Menachem and Eugenio Robaina Reiter. A The Quiet Company production. #MiamiUnveiled #MiamiTech #FredVoccola #FredMenachem #EugenioRobainaReiter #Kaseya #Simpro #MiamiBusiness #MiamiBuilders #MiamiEntrepreneurs #TheQuietCompany #AI #ArtificialIntelligence Here are the chapters for the conversation with Fred Voccola on Miami Unveiled: 1. Introduction: The Builder's Mindset (0:00 - 6:30): An introduction to Fred Voccola, his roots in a working-class family, and his philosophy on building without waiting for permission. 2. Betting on Miami (6:30 - 22:20): Fred discusses why he chose to build his companies in Miami when others doubted him, focusing on the city's unique, gritty, and entrepreneurial DNA. 3. Family Influence and Early Lessons (22:20 - 29:11): Reflections on his father's influence, his upbringing, and how those formative years shaped his approach to leadership and problem-solving. 4. Friendship and Loyalty (29:11 - 40:40): A conversation about his lifelong friendships and the values that keep them strong. 5. The Evolution of Miami as a Tech Hub (40:40 - 50:53): A look at Miami's growth, moving past the "hype" and becoming a place where serious companies are scaled. 6. Simpro and Solving Real-World Problems (50:53 - 1:00:00): An deep dive into Simpro, its mission, and how it is revolutionizing the profitability of the skilled trades and commercial contracting industry. 7. The Future of AI and White-Collar Jobs (1:00:00 - 1:06:28): Fred's contrarian view on how Artificial Intelligence will impact the workforce, predicting significant shifts in white-collar employment over the coming years. 8. Building Kaseya and Scaling Businesses (1:06:28 - 1:12:00): Insights into the rise of Kaseya, the importance of customer-centricity, and building a company culture that changes lives. 9. The Next Decade for Miami (1:12:00 - 1:15:26): A forward-looking discussion on what Miami needs to do to maintain its momentum, the importance of education (notably FIU), and why preserving its core character is essential for long-term success. Reflections on Family Legacy (1:15:26 - 1:16:58) In this deeply personal exchange, Fred reflects on how his mother’s emphasis on patience and kindness and his father’s drive to solve real-world problems continue to guide his actions and ambitions today. Betting on the Future of Miami (1:16:58 - 1:23:20 Fred discusses his long-term vision for the city, emphasizing the need for economic diversification, the role of education (specifically FIU) in fostering local talent, and why maintaining the city's gritty, entrepreneurial core is vital for its continued evolution. Closing: The Builder’s Code (1:23:20 - 1:28:10) A final reflection on the 'operating code' of Miami—grit, merit, and the refusal to wait for permission—that defines both the city's identity and the builders who call it home.