Unlocking Brand Clarity: The Three Essential Steps from Concept to Strategy

Join The Brand Advantage before April 8th: https://bit.ly/3VKCryA #onlinebusiness #brandpsychology #brandstrategy 🎙Tech Specs: https://kit.co/kayeputnam/youtube-liv... 🤓 Online Business Resources: https://www.kayeputnam.com/resources/ ------------------ 00:00 Intro 03:19 Clarity 05:21 Question 09:28 Unique Answer 14:11 Gap 18:59 Core Concept 20:50 Sell Through Story 27:32 Strategy 35:23 Action ------------------ 📚 MY FAVORITE BOOKS: Personal Development Books: https://kit.co/kayeputnam/self-develo... Branding Books: https://kit.co/kayeputnam/branding-books 💻 BUSINESS TOOLS & SOFTWARE I RECOMMEND: Set up & sell an online course: http://bit.ly/KayeTeachable Host live or evergreen webinars: http://bit.ly/KayeEZWebinar Build a lead-generating quiz: http://bit.ly/interactquizzes Archetype-specific templates & assets: http://bit.ly/KayeCM Captions for videos: http://bit.ly/KayeRev Drag & drop launch funnels: http://bit.ly/KayeCF I use Divi to build 99% of sites for me & clients: http://bit.ly/KayeDivi & prefer to host on WPEngine: http://bit.ly/KayeWPEng (get 2 months free!) Many of the links are affiliate links, meaning if you sign up, I’ll get a small payment as a thank you at no additional cost. I appreciate you supporting this channel! ------------------ 🧠 ABOUT: Kaye Putnam is a psychology-driven brand strategist for entrepreneurs who want to stand out in the market, connect with clients/customers on an emotional level, and scale their businesses. Stick around & subscribe to learn more about... naming your brand, using psychology in business, online marketing strategy, brand design, finding your voice, creating a team culture, scaling using brand standards, ...and a whole lot more!