What is Server-Side Tracking in Google Tag Manager?

Server Side tagging in GTM is one of the biggest recent changes to Google Tag Manager. In this video, I am going to explain what Server-Side & Client-Side tracking are, the differences and what this new Server-Side tagging in GTM is all about. We will then go over some use cases for Server-Side tracking with GTM and whether you should start using it. 00:00 - Introduction 00:55 - What is Client-Side Tracking? 01:39 - What is Server-Side Tracking? 02:35 - What is the new Server-Side GTM? 04:39 - Use cases for Server-Side GTM? 07:18 - Should you use Server-Side GTM? 08:24 - Conclusion 🔗 Links: Extended GTM Server-Side Tagging Tutorial - https://measureschool.com/resource/se... Official Server-Side GTM Documentation - https://developers.google.com/tag-man... Google Cloud Storage - https://cloud.google.com/storage/ 📄Read this Video's Guide: https://measureschool.com/server-side... 🎓 Measure Masters Membership: https://measureschool.com/measure-mas... ❓ Take Our GA4 Quiz: https://measureschool.com/google-anal... FREE Tag Manager Course: https://measureschool.com/products/fr... FREE Analytics Course: https://measureschool.com/products/fr... 🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/de... 🚀 Hire us: https://measureschool.com/services/?u... 📚 Recommended Measure Books: https://kit.co/Measureschool/recommen... 📷 Gear we used to produce this video: https://kit.co/Measureschool/measures... 📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW US Facebook:   / measureschool   Twitter:   / measureschool   LinkedIn:   / measureschool