How This Dealer Sold $15M in Mowers (No One Sees This)

What does the largest Cub Cadet dealer in America actually look like behind the scenes? In this video I tour American Pride Power Equipment in Zanesville, Ohio with owner Ryan Dodson, who sold over 1,500 Cub Cadets last year and did roughly $15 million in total equipment sales. Ryan is obsessed with efficiency, systems, and process, and it shows everywhere in this dealership — from how equipment is stored to how the shop flows. The most insane thing on the property? A $3,000,000 mower garage designed purely for storage efficiency. Inside this video we break down: • How Ryan built one of the most efficient equipment dealerships in America • The systems he uses to move massive mower volume • Why dealership layout and workflow matter more than most owners realize • What outdoor power equipment dealers can learn from his operation If you’re interested in business systems, dealership operations, equipment sales, or entrepreneurship, this is one of the most fascinating power equipment dealerships you’ll ever see. About the Channel My name is Matt Howe, owner of Howe Equipment in Jackson, Michigan. On this channel I break down: • Equipment dealerships • Business systems and operations • Entrepreneurship in the outdoor power equipment industry Consulting I work with business owners who want help building systems, improving margins, and scaling with structure. If you’re serious and believe in investing into yourself, email: [email protected] Include: Your business Revenue range Current bottleneck What outcome you want If it’s a fit, we’ll schedule a call. Chapters 00:00 The Largest Cub Cadet Dealer 00:45 Meet Ryan Dotson 02:10 The $3M Mower Garage 04:30 Systems That Move 1500+ Units 08:20 Inside the Service Department 12:10 Dealer Efficiency Secrets Keywords (for the algorithm) Cub Cadet dealer largest Cub Cadet dealer equipment dealership tour lawn mower dealership outdoor power equipment business power equipment dealer tour dealership systems and operations