FTC Pricing Transparency: What Every Auto Dealer Needs to Know | R&Co Webinar

FTC pricing transparency is changing the automotive retail landscape. What do the FTC's recent actions mean for your dealership, and how can transparent pricing become a competitive advantage? In this Rosenfield & Company webinar, Halbert "Bert" Rasmussen, Partner at Scali Rasmussen, and Matthias Stoever, CEO of RockED, discuss the legal, operational, and training implications of the FTC's increased focus on pricing transparency. Topics covered include: FTC warning letters and what they mean for dealerships Pricing transparency and advertising best practices Dealer add-ons and pricing disclosures Social media, employee posts, and third-party content Common compliance risks and legal considerations Building a culture of compliance through employee training Turning transparency into customer trust and long-term success Speakers Halbert "Bert" Rasmussen – Shareholder, Scali Rasmussen Matthias Stoever – CEO, RockED About Rosenfield & Company Rosenfield & Company is a nationally recognized CPA and advisory firm serving the automotive retail industry. Through our webinar series, we bring together industry leaders to discuss the latest trends, regulatory updates, and best practices impacting dealerships across the country. ▶ Subscribe for more dealership insights and future webinars.