This bottom bracket might actually last FOREVER

CeramicSpeed has just launched the all-new BB Alpha; a bottom bracket with a lifetime warranty that promises to be the last one you’ll ever need. I take a first look at the CeramicSpeed BB Alpha, explain what makes it different, and break down why it could be one of the most revolutionary upgrades in road cycling. From durability to performance, this bottom bracket is designed to change the way we think about bike components. Could the CeramicSpeed BB Alpha really last forever? Let’s find out. 0:00 - Intro 0:42 - Much more than marginal gains 1:22 - Quick Disclaimer 2:18 - Non Coated vs Coated 2:40 - What they wanted to achieve 3:10 - Unboxing and first impression 3:52 - What's different? 4:30 - Insane testing 5:14 - The result 6:20 - Why Ceramicspeed are misunderstood 7:30 - Weight comparison 8:42 - The price 10:16 - Outro Drop your thoughts in the comments – do you think this could be the last bottom bracket you ever buy? _____ Support me directly:   / lukemichaeljames   Find me: IG:   / lukemichaeljames   Strava:   / strava   Music by ARTLIST. Thanks to my SPONSORS: Colnago UK Lightweight MAAP Ceramicspeed MNSTRY Nutrition Hutchinson Tires Elite Cycling Lake