341. The Fight for Women's Health with Alex Taylor, Co-Founder of Perelel

Today, I'm joined by Alex Taylor, co-founder of Perelel. An OBGYN-founded women's vitamin company, Perelel provides life stage-specific supplements to support hormonal transitions. In this episode, we discuss closing the women's health research gap through business. We also cover: • Leveraging business to shape policy • Deploying $5.5M+ toward women's health research equity • Combining D2C subscriptions and retail partnerships (Erewhon, Amazon) Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.perelelhealth.com Instagram:   / perelelhealth   Alex on Instagram:   / its_alextaylor   - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:19) Personal health journey (04:41) Autoimmune diagnosis (05:50) Women's health research gap (07:20) Founding Perelel (08:51) Company stage (10:22) Category maturation (12:22) Building the trust moat (14:45) From product to policy (17:40) Impact program (20:09) Parallel Pledge (21:04) Consumer health evolution (24:40) Business priorities (26:40) Long-term vision (27:48) Product innovation (28:43) Where to follow (29:08) Conclusion