The Attention Economy Episode 8 with Babar Nizami, Publishing Editor, Profit Magazine

Babar Nizami built Profit Magazine over a decade into the publication Pakistan's business sector actually reads. His grandfather founded Nawa-i-Waqt in 1940. He chose journalism anyway, on his own terms. In this episode of The Attention Economy, he talks about what responsible journalism looks like in Pakistan, how AI is reshaping newsrooms, and why hard reporting remains the one thing that cannot be automated, at least for now. He also gets into the uncomfortable questions: what PR professionals get wrong when they pitch a story, how the economics of journalism are broken, and what he looks for when hiring in a field where most of the average work is already being done by machines. If you work in media, communications, or any field where AI is quietly rearranging the furniture, this conversation is for you.