Why You Must Do What You Don’t Feel Like Doing

The video:    • How to Build Extreme Willpower | David Gog...   SOURCES & FURTHER READING • Touroutoglou, A., Andreano, J. M., Dickerson, B. C., & Barrett, L. F. (2020). The tenacious brain: How the anterior mid-cingulate contributes to achieving goals. Cortex, 123, 12–29. https://doi.org/10.1016/j.cortex.2019... • Parvizi, J., Rangarajan, V., Shirer, W. R., Desai, N., & Greicius, M. D. (2013). The will to persevere induced by electrical stimulation of the human cingulate gyrus. Neuron, 80(6), 1359–1367. https://doi.org/10.1016/j.neuron.2013... • Vogt, B. A. (2016). Midcingulate cortex: Structure, connections, homologies, functions and diseases. Journal of Chemical Neuroanatomy, 74, 28–46. https://doi.org/10.1016/j.jchemneu.20... • Shenhav, A., Botvinick, M. M., & Cohen, J. D. (2013). The expected value of control: An integrative theory of anterior cingulate cortex function. Neuron, 79(2), 217–240. https://doi.org/10.1016/j.neuron.2013... • Hoffstaedter, F., Grefkes, C., Zilles, K., & Eickhoff, S. B. (2014). The role of anterior midcingulate cortex in cognitive motor control. Human Brain Mapping, 35(6), 2741–2753. Note: The aMCC has been associated with effort evaluation, cognitive control, goal-directed behavior and persistence. However, claims that simply doing unpleasant tasks directly “grows” or permanently strengthens this brain region are stronger than the current evidence supports.